The Proton Holdings Berhad is a Malaysian automobile company and automobile corporation engaged in the design, manufacture, distribution and sale of automobiles. Proton was established in 1985 as Malaysia’s only nationally branded car company until the arrival of Perodua in 1993. The Proton Holdings headquartered in Shah Alam, Selangor and operates additional facilities in Proton City, Perak. Proton Holdings is a Malay abbreviation for Perusahaan Otomobil Nasional.
The Proton relies primarily on the domestic market for most of its sales and revenue. However, small quantities of Proton cars are also exported to various other countries in Asia, in addition to the UK and Australia. The company had a much larger global sales network in the 1990s, covering all six continents and more than 70 countries, but aims to regain a global foothold by 2018 with 500,000 annual sales. Proton has announced that their goal is to export 4,000 vehicles by the end of the year. year or export 6,000 vehicles if they were offered state incentives.
|Founded||7 May 1983|
|Headquarters||Subang Jaya, Malaysia|
|Number of employees||12,000|
|CEO||Li Chunrong (29 Sept 2017)|
|Subsidiaries||Lotus Cars Limited, Lotus Group International Ltd.|
|Parent organizations||Geely, DRB-HICOM|