GMC Hummer or Hummer is a brand of trucks and SUVs that was first marketed in 1992 when AM General began selling a civilian version of the M998 Humvee. Although discontinued in 2010, Hummer returned as a sub-brand of GMC in 2021. The Hummer brand can actually trace its roots back to another Jeepmilitary Jeep icon. General Motors (GM) bought the rights to the Hummer brand name and became responsible for the development, marketing, and distribution of future Hummer SUVs. The Hummer H1 was effectively a continuation of the AM General Hummer. The brand also introduced the Hummer H2 and Hummer H3, which were more civilized vehicles based on other GM SUVs.
However, Hummer vehicles are upmarket trucks and SUVs built with all-electric powertrains and are sold under the GMC brand. These new Hummer EVs have no automated link to the old models but continue the brand’s familiar styling and rugged off-road capability, fully modernized in regards to technology, functions, and comfort.
|Type||Trucks and SUVs manufaturer|
|Parent||GMC (General Motors)|
|Founded||January 22, 1992, January 28, 2020 (Nameplate brand for GMC)|
|Headquarters||Detroit, Michigan, U.S|
|Defunct||May 24, 2010 (as a division of GM)|
|Successor||Revived as nameplate brand for GMC in 2020|
|Parent company||AM General|